The high-end fashion industry thrives off of our innate desire to show off our individuality. The higher the cost of the item, the greater the implied rarity. As a result, price points become a way to ensure individuality. But its bigger than that, right? (and bigger than my simplified economic logic…high prices don’t always guarantee sparsity or even quality –> cue the cynic.)
There so many brands on the scene that assure consumers that they have a one of a kind item or that some part of the manufacturing process causes each piece of clothing to have its own flair and differentiation. Its great and scary at the same time. Sometimes people just want what’s in the picture/presentation. Anyway…INDIVIDUALITY REIGNS SUPREME.
I talked this over with a coworker the other day. I was shocked by a rather interesting question posed during the commute:
What if our clothing was made out of memory foam? And it molded into our shape upon contact and just stayed that way?
I chuckled a bit after hearing this. I sleep well because of memory foam, but the material itself is pretty bulky…has a bit of a chemical smell when first purchased. Still… the question prompted me to google “memory foam pants” like crazy. I didn’t find any, but I came across this funky fashion project:
More about them:
Their bio is serving a lot of things at once and I really hope I don’t see anyone walking around like these models. But…there’s something about this project that’s worth thinking about.